Wilson brand profile in Germany 2022
When it comes to sportswear users, brand awareness of Wilson is at 42% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wilson in Germany?
In total, 4% of German sportswear users say they like Wilson. However, in actuality, among the 42% of German respondents who know Wilson, 10% of people like the brand.
What is the usage share of Wilson in Germany?
All in all, 2% of sportswear users in Germany use Wilson. That means, of the 42% who know the brand, 5% use them.
How loyal are the owners of Wilson?
Around 1% of sportswear users in Germany say they are likely to use Wilson again. Set in relation to the 2% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Wilson in Germany?
In September 2022, about 2% of German sportswear users had heard about Wilson in the media, on social media, or in advertising over the past three months. Of the 42% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Wilson in Germany.
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