Jordan brand profile in Germany 2022
When it comes to sportswear users, brand awareness of Jordan is at 62% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jordan in Germany?
In total, 18% of German sportswear users say they like Jordan. However, in actuality, among the 62% of German respondents who know Jordan, 29% of people like the brand.
What is the usage share of Jordan in Germany?
All in all, 12% of sportswear users in Germany use Jordan. That means, of the 62% who know the brand, 19% use them.
How loyal are the owners of Jordan?
Around 9% of sportswear users in Germany say they are likely to use Jordan again. Set in relation to the 12% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Jordan in Germany?
In September 2022, about 11% of German sportswear users had heard about Jordan in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Jordan in Germany.
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