Russell Athletic brand profile in Germany 2022
When it comes to sportswear users, brand awareness of Russell Athletic is at 23% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Russell Athletic in Germany?
In total, 2% of German sportswear users say they like Russell Athletic. However, in actuality, among the 23% of German respondents who know Russell Athletic, 9% of people like the brand.
What is the usage share of Russell Athletic in Germany?
All in all, 1% of sportswear users in Germany use Russell Athletic. That means, of the 23% who know the brand, 4% use them.
How loyal are the owners of Russell Athletic?
Around 0% of sportswear users in Germany say they are likely to use Russell Athletic again. Set in relation to the 1% usage share of the brand, this means that 0% of their owners show loyalty to the brand.
What's the buzz around Russell Athletic in Germany?
In September 2022, about 1% of German sportswear users had heard about Russell Athletic in the media, on social media, or in advertising over the past three months. Of the 23% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Russell Athletic in Germany.
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