Sources of inspiration for new products in South Korea 2024

"Search engines (e.g., Google)" and "Online stores" are the top two answers among South Korean consumers in our survey on the subject of "Sources of inspiration for new products".
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Sources of inspiration for new products in South Korea as of March 2024

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Number of respondents

2,020 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you usually find out about new interesting products?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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