According to the survey, 73 percent of Gen Z consumers in the United States purchased organic beauty and personal care products in 2018. That year, about 61 percent of baby boomers purchased such products.
Organic brands in the market for personal care products
Consumers purchase a substantial amount of personal care products as part of their hair, skin, and makeup routines. Aveeno, Burt's Bees, and Aveda are some of the most well-known brands within the natural beauty market. For example, Burt's Bees is one of the leading brands in the U.S. market for lipsticks. Similarly, almost six million consumers use Aveeno shampoo, making it one of the top twenty shampoos in the United States.
Why do consumers shop organic?
The market for natural and organic products has increased over the past few years, as many users voice concern about synthetic ingredients, such as BPA, in the products. Over 80 percent of consumers either already buy or want to start buying all-natural skincare products. Another factor relevant to many consumers is that their products are free from chemicals such as parabens, formaldehyde, and polyethylene.
Share of consumers who purchased organic or natural beauty and personal care products in the United States in 2018, by generation
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GCI. (September 4, 2018). Share of consumers who purchased organic or natural beauty and personal care products in the United States in 2018, by generation [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/1077900/natural-organic-beauty-product-consumers-by-generation-in-the-us/
GCI. "Share of consumers who purchased organic or natural beauty and personal care products in the United States in 2018, by generation." Chart. September 4, 2018. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/1077900/natural-organic-beauty-product-consumers-by-generation-in-the-us/
GCI. (2018). Share of consumers who purchased organic or natural beauty and personal care products in the United States in 2018, by generation. Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/1077900/natural-organic-beauty-product-consumers-by-generation-in-the-us/
GCI. "Share of Consumers Who Purchased Organic or Natural Beauty and Personal Care Products in The United States in 2018, by Generation." Statista, Statista Inc., 4 Sep 2018, https://www.statista.com/statistics/1077900/natural-organic-beauty-product-consumers-by-generation-in-the-us/
GCI, Share of consumers who purchased organic or natural beauty and personal care products in the United States in 2018, by generation Statista, https://www.statista.com/statistics/1077900/natural-organic-beauty-product-consumers-by-generation-in-the-us/ (last visited May 25, 2022)
