This statistic depicts the willingness to pay a premium for natural or organic products among consumers in the United States in 2018, broken down by generation. In that year, 41 percent of older Millennials were willing to pay extra for organic or natural products, compared to only 18 percent of retirees and seniors.
Consumer willingness to pay a premium for natural or organic products in the United States in 2018, by generation
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Winsight Grocery Business. (August 1, 2018). Consumer willingness to pay a premium for natural or organic products in the United States in 2018, by generation [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/912204/willingness-pay-premium-natural-organic-generational-us/
Winsight Grocery Business. "Consumer willingness to pay a premium for natural or organic products in the United States in 2018, by generation ." Chart. August 1, 2018. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/912204/willingness-pay-premium-natural-organic-generational-us/
Winsight Grocery Business. (2018). Consumer willingness to pay a premium for natural or organic products in the United States in 2018, by generation . Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/912204/willingness-pay-premium-natural-organic-generational-us/
Winsight Grocery Business. "Consumer Willingness to Pay a Premium for Natural or Organic Products in The United States in 2018, by Generation ." Statista, Statista Inc., 1 Aug 2018, https://www.statista.com/statistics/912204/willingness-pay-premium-natural-organic-generational-us/
Winsight Grocery Business, Consumer willingness to pay a premium for natural or organic products in the United States in 2018, by generation Statista, https://www.statista.com/statistics/912204/willingness-pay-premium-natural-organic-generational-us/ (last visited December 07, 2024)
Consumer willingness to pay a premium for natural or organic products in the United States in 2018, by generation [Graph], Winsight Grocery Business, August 1, 2018. [Online]. Available: https://www.statista.com/statistics/912204/willingness-pay-premium-natural-organic-generational-us/