Asia: top grocery categories bought online by country 2022

According to a survey among consumers in selected Asia-Pacific countries in 2022, fruits and vegetables were the product category most purchased online in China, with 39 percent of the respondents having bought them online in the past 12 months. In comparison, frozen food was the product most bought online for South Korean consumers, at 42 percent.

Leading food and beverage categories bought online in the Asia-Pacific region in 2022, by selected country

Characteristic	China	Australia	India	South Korea
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Number of respondents

72,662 respondents

Age group

18-64 years

Special properties

Residential online population

Supplementary notes

The original survey question was: "Which of these groceries or beverages have you ordered online and had delivered to your home in the past 12 months? (multi-pick)"

Number of respondents in:
China - 24,123;
India - 24,166;
Australia - 12,187;
and South Korea - 12,186.

For more information please visit the Global Consumer Survey home page and take a look at our methodology.

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