Leading segments and brandsThe online grocery shopping and delivery market consists of three services: retail delivery, quick commerce, and meal kit delivery. Retail delivery generates the most revenue in all markets and is the only online grocery shopping service available in some countries. Retail delivery refers to orders placed through an online shop run by retailers. Big retailers, such as Emart and Homeplus in South Korea and Coles and Woolworths in Australia, were leading store brands for online grocery shopping.
Many customers want products delivered in as little time as possible, even within an hour of placing the order. They can now turn to the quick commerce, or q-commerce, segment. Many big retailers, such as Flipkart and BigBasket in India, provide q-commerce services. The quick commerce market in India is in its nascent stage, but many retailers plan to expand rapidly in the coming years.
The newest online grocery shopping segment is meal kit delivery. This segment provides customers with pre-portioned ingredients and step-by-step cooking instructions so that consumers can prepare meals at home. Meal kit delivery has entered only a few markets in the Asia-Pacific region. Among them, Australians use meal kit deliveries the most, with HelloFresh and Dinnerly being some of the leading online grocery retailers in the country.