According to a June 2022 global survey, most e-shoppers reported rising prices for groceries being an issue while online shopping. Nearly 70 percent of shoppers in Brazil stated that increased food prices influenced their shopping behavior, while South Korea had the second-highest number of respondents reporting the issue, at 64 percent.
Online food market
Worldwide, China is home to the largest online food delivery market by revenue. In 2022, China's online food delivery market was valued at roughly 310 billion U.S. dollars. The online food delivery market in the United States ranked second, with almost 185 billion U.S. dollars in revenue. The United Kingdom (UK) and India were among the leading countries, with 33 billion and 27 billion U.S. dollars, respectively. While China leads in revenue, online food delivery penetration is the highest in the UK. In 2022, almost three-quarters of UK shoppers purchased meals via the internet, whereas only slightly more than half of Chinese consumers had done the same.
Inflation hits grocery prices
The impact of inflation on food prices can be seen throughout the world. In the United States, it has adversely affected online grocery since June 2021. For instance, year-on-year inflation for groceries stood at 13.6 percent in October 2022. Consumers in the UK are the most worried about rising food prices. In November 2022, eight out of ten UK shoppers expected grocery prices to rise further in the following months. In Europe, shoppers are changing their grocery purchasing habits due to inflation. Half of Europeans are trying private-label brands, and 35 percent are straying from their go-to brand. As a result of inflation, 14 percent are now shifting away from brick-and-mortar stores to online grocery shopping.
Share of online shoppers affected by rising grocery prices as of June 2022, by country
have shopped online at least once in the previous year
Supplementary notes
This question was phrased by the source as follows: "Which of these issues is having the greatest impact on you when shopping? Showing answers only from respondents answering ‘occasionally’, ‘frequently’ or ‘almost always’".
The methodology of the survey is not mentioned.
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PwC. (June 14, 2022). Share of online shoppers affected by rising grocery prices as of June 2022, by country [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1315086/share-of-online-shoppers-affected-by-rising-groceries-prices/
PwC. "Share of online shoppers affected by rising grocery prices as of June 2022, by country ." Chart. June 14, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1315086/share-of-online-shoppers-affected-by-rising-groceries-prices/
PwC. (2022). Share of online shoppers affected by rising grocery prices as of June 2022, by country . Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1315086/share-of-online-shoppers-affected-by-rising-groceries-prices/
PwC. "Share of Online Shoppers Affected by Rising Grocery Prices as of June 2022, by Country ." Statista, Statista Inc., 14 Jun 2022, https://www.statista.com/statistics/1315086/share-of-online-shoppers-affected-by-rising-groceries-prices/
PwC, Share of online shoppers affected by rising grocery prices as of June 2022, by country Statista, https://www.statista.com/statistics/1315086/share-of-online-shoppers-affected-by-rising-groceries-prices/ (last visited October 31, 2024)
Share of online shoppers affected by rising grocery prices as of June 2022, by country [Graph], PwC, June 14, 2022. [Online]. Available: https://www.statista.com/statistics/1315086/share-of-online-shoppers-affected-by-rising-groceries-prices/