Industry revenue of “retail sale in non-specialised stores with food“ in Austria 2011-2023
Supermarkets are the most popular option when it comes to grocery shopping, preferred by 89 percent of the consumers, followed by discount stores, according to a survey by Statista. Hofer, the operating name of the supermarket chain Aldi, is the preferred choice, followed by InterSpar and Billa.
Rising online sales prompt omnichannel approach
Over the last decade, the online market for food and beverages has gained rapid traction, owing to factors such as convenience, discounted rates and prompt delivery services. According to a survey by Eurostat, around 14 percent of the consumers purchased groceries online in 2019, up from almost 0 in 2009. This has prompted many popular retailers such as InterSpar to develop their omnichannel capabilities. The retail giant, now not only has 1500 stores in the country but also a robust e-commerce offering.