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Industry revenue of “retail sale in non-specialised stores with food“ in Austria 2011-2023

Growth in the number of supermarkets and hypermarkets, increasing demand for private label brands and a strong distribution network are a few of the factors driving the growth of food retail in non-specialised stores in Austria. The sector was valued at 21.1 billion U.S. dollars in 2011 and is projected to grow to over 30 billion by 2023.

Supermarkets are the most popular option when it comes to grocery shopping, preferred by 89 percent of the consumers, followed by discount stores, according to a survey by Statista. Hofer, the operating name of the supermarket chain Aldi, is the preferred choice, followed by InterSpar and Billa.

Rising online sales prompt omnichannel approach

Over the last decade, the online market for food and beverages has gained rapid traction, owing to factors such as convenience, discounted rates and prompt delivery services. According to a survey by Eurostat, around 14 percent of the consumers purchased groceries online in 2019, up from almost 0 in 2009. This has prompted many popular retailers such as InterSpar to develop their omnichannel capabilities. The retail giant, now not only has 1500 stores in the country but also a robust e-commerce offering.

Industry revenue of “retail sale in non-specialised stores with food“ in Austria from 2011 to 2023

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Supplementary notes

* Estimate - This also applies for past years as data provided by statistical institutions often is not available for more recent years.

Currency conversion factor: (EUR -> USD) = 1.186

The industry classification is based on the NACE Rev.2 - system in Austria. The industry “retail sale in non-specialised stores with food, beverages or tobacco predominating“ has the code “G4711“.

Details on the methodology can be found here.

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