Brazil is one of the most promising emerging markets in the wine industry worldwide. The largest economy in Latin America has an estimated total population of over 210 million inhabitants, of which 155 million are over the age of 20, therefore, legally allowed to drink alcoholic beverages. In 2022, around 44 million consumers in Brazil drank wine at least once per month.
Internationally, the most highly praised Brazilian wines, usually considered the country’s ‘signature’ wines, are within the sparkling or semi-sparkling category. One of the most famous Brazilian varietals is Moscato, also known as Muscat in English speaking countries.
It is estimated that around two thirds of the wine sold in Brazil is produced domestically, whereas the remainder share comes from foreign wine producing nations. The largest share of imported wines in Brazil originates in Chile (over 40 percent), while around 20 percent comes from Argentina and 14 percent from Portugal. These imports are mainly destined to the southern states of Santa Catarina and São Paulo. The latter's homonymous capital city is considered the country’s culinary center and home to the most acclaimed Brazilian restaurants.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
Research expert covering food retail and all food topics for Italy and Brazil