The wide range of foods offered and the possibility of enjoying them with just a couple of clicks from the comfort of home is a winning combination that has boosted online food delivery around the world. In Latin America, the food service business has always enjoyed great dynamism, but the online delivery boom spawn by the COVID-19 pandemic intensified consumer demand. In 2019 and 2020 alone, the online food delivery market in the region grew by more than 30 percent, nearing 6.8 billion U.S. dollars.
A local network up for grabs
Online food delivery in Latin America is there to stay. In the past few years, it has also turned into a disrupting sector within corporate financing and startups. For instance, following an unprecedented one-billion-dollar investment by SoftBank Group Corp. in 2019, Colombian on-demand delivery service Rappi has become Latin America's best funded online food delivery platform. Rappi's expansion has shaken up the region's delivery industry, forcing rivals to find new ways to stay competitive. Among them is Berlin-based food delivery powerhouse Delivery Hero, which over the past few years has sought to grab territory through a series of mergers and acquisitions. In a bid to tighten its grip on the regional market, Delivery Hero acquired the Latin American operations of Spanish unicorn Glovo in 2020. In addition, Delivery Hero's former brand Domicilios.com merged with Brazilian iFood in mid-2021.
Pronto is priceless
Not only did the COVID-19 pandemic reveal a flourishing demand for fast delivery services, but it also exposed other opportunities hidden beneath the surface. Some of the largest food delivery players, such as Glovo and Delivery Hero, extended their domain beyond restaurant food delivery to include a greater variety of products. Latin American unicorn Rappi also followed suit, using a horizontal integration to offer adjacent services, like supermarket delivery and an in-app shopping mall feature. Although restaurant food remains the leading product category for delivery orders via app in Rappi's home market, groceries, liquor, medicines, and even apparel were also frequently ordered. Far from being the end of the delivery fever, the post-pandemic era is expected to continue to reshape the industry and usher in a new generation of e-commerce consumers.
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In the following 6 chapters, you will quickly find the 32 most important statistics relating to "Online food delivery in Latin America".