In 2021, slightly more than half 55.3 percent of e-commerce fashion sales in the United Kingdom were made by women. Across segment women were more likely to purchase fashion products like apparel, footwear, and bags & accessories online. Only in the bags & accessories market segment do women make up more than 60 percent of sales, accounting for over 68 percent of all purchases.
Share of fashion e-commerce users in the United Kingdom (UK) in 2021, by gender
Further Content: You might find this interesting as well
Statistics
- Fashion e-commerce revenue in Italy 2017-2025, by segment
- Fashion e-commerce revenue in China 2017-2025, by segment
- Fashion e-commerce revenue in Germany 2017-2025, by segment
- Fashion retail e-commerce revenue in selected countries 2020
- Individuals who ordered clothes online in Sweden 2019, by age group and gender
- Online clothing and sports goods shoppers in Norway 2009-2020, by gender
- Good presentation of clothing in an online shop for U.S. consumers 2018
- Colombia: key figures of Colombiamoda 2017
- Consumers who bought clothing online in the U.S. 2018, by age
- Online sales of clothing and footwear in Sweden 2019, by product
- Preferred locations for purchasing fashion items South Korea 2019
- Cleared out clothing and household items during lockdown UK 2020
- Clothing market: preferred brands amongst average-income U.S. teens 2016
- Monthly retail sales of clothing and accessories stores in Canada 2015-2021
- Retail sales index of clothing in Denmark 2018-2021
- Turnover of Italian apparel company Etro 2011-2019
- Value of manufactured clothing exports Egypt 2013-2018
- Household consumption of clothing and footwear per capita in Finland 2005-2019
Statista. (November 8, 2021). Share of fashion e-commerce users in the United Kingdom (UK) in 2021, by gender [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/forecasts/480950/clothes-and-accessories-e-commerce-users-by-age-and-gender-digital-market-outlook-uk
Statista. "Share of fashion e-commerce users in the United Kingdom (UK) in 2021, by gender ." Chart. November 8, 2021. Statista. Accessed August 15, 2022. https://www.statista.com/forecasts/480950/clothes-and-accessories-e-commerce-users-by-age-and-gender-digital-market-outlook-uk
Statista. (2021). Share of fashion e-commerce users in the United Kingdom (UK) in 2021, by gender . Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/forecasts/480950/clothes-and-accessories-e-commerce-users-by-age-and-gender-digital-market-outlook-uk
Statista. "Share of Fashion E-commerce Users in The United Kingdom (Uk) in 2021, by Gender ." Statista, Statista Inc., 8 Nov 2021, https://www.statista.com/forecasts/480950/clothes-and-accessories-e-commerce-users-by-age-and-gender-digital-market-outlook-uk
Statista, Share of fashion e-commerce users in the United Kingdom (UK) in 2021, by gender Statista, https://www.statista.com/forecasts/480950/clothes-and-accessories-e-commerce-users-by-age-and-gender-digital-market-outlook-uk (last visited August 15, 2022)