Package holidays in the United Kingdom - statistics & facts

Package holidays are a type of travel booking used by consumers in the United Kingdom. They specifically refer to vacations booked via a travel agency that include transport, accommodation, and other services such as transfers and meals. Approximately 40 percent of UK holiday trips abroad were part of an inclusive tour package in 2019. Although the ease of booking directly with service providers online has made it more popular for consumers to book travel and accommodation separately, a large share of the population still opt for all-inclusive or other types of package travel. Cost is one of the main motivators for choosing package holidays, with many UK holidaymakers considering them better value for money, and with fewer unexpected costs.

Where do consumers book package holidays?

Although traditional travel agents are falling out of favor, online travel agencies such as Expedia are still commonly used to book holiday travel abroad, whether as a package or separately. Big brand travel agencies such as TUI are still popular, though consumers are booking their package holidays increasingly via airline businesses. The tour operator arms of Easyjet and Jet2 (Easyjet Holidays and Jet2 Holidays respectively) are now two of the biggest players on the package tour market.

Outlook for the UK package holiday market

The package holiday market is naturally expected to be impacted by the coronavirus outbreak in 2020, resulting in a loss of revenue due to holiday cancellations and travel restrictions. However, according to Statista's Mobility Market Outlook, the number of users is predicted to begin increasing again in 2021, as more consumers become confident about booking travel.

Interesting statistics

In the following 4 chapters, you will quickly find the 26 most important statistics relating to "Package holidays in the United Kingdom (UK)".

Package holidays in the United Kingdom (UK)

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Package holidays in the United Kingdom (UK)" and take you straight to the corresponding statistics.

Package tour operators

Travel behavior


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