Per-capita volume sales in the household paper market worldwide by country in 2022

Per-capita volume sales in the household paper market worldwide, by country in 2022

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Supplementary notes

Household papers cover all kinds of tissue paper which are used for household care. Primarily this includes paper towels, table napkins, kitchen rolls and tablecloths. The depicted market value reflects both the consumer market (B2C) as well as the professional Away-from-Home (AfH tissue) markets which caters to commercial customers like private companies and hospitals. The consumer share of each segment is valued at retail prices (incl. VAT) whereas the AfH tissue is valued at wholesale prices (excl. VAT). The average price shown is therefore an average of both the B2C and B2B market. The most important manufacturers are SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä which produce both under their own brands as well as for retailer brands.

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