Sport Events


  • Online sale of tickets for professional sporting events (incl. football, basketball, baseball, motorsports etc.)
  • Digital tickets with QR codes
  • Online purchased tickets that are posted to an address or printed at home
  • Online purchased paper tickets that are available at a physical collection point


  • Offline and telephone bookings / reservations
  • Tickets for non-sports related events
  • Event-related services such as catering etc.
Market definition



  • Revenue in the "Sport Events" segment amounts to US$8,746m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 10.0 % resulting in a market volume of US$12,827m in 2021.
  • User penetration is at 1.6 % in 2017 and is expected to hit 2.2 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$138.40.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$3,963m in 2017).
Outlook Report: Sport Events

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