Music Events


  • Sale of online tickets for all music-related events (concerts, festivals, musicals, music shows and operas)
  • Digital tickets with QR codes
  • Online purchased tickets that are posted to an address or printed at home
  • Online purchased paper tickets that are available at a physical collection point


  • Offline and telephone bookings / reservations
  • Tickets for non-music related events
  • Event-related services such as catering etc.
Market definition


United States

  • Revenue in the "Music Events" segment amounts to US$3,092m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 11.3 % resulting in a market volume of US$4,739m in 2021.
  • User penetration is at 7.8 % in 2017 and is expected to hit 9.9 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$152.71.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$3,092m in 2017).
Outlook Report: Music Events

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