Unilever (Lipton), Associated British Foods (Twinings) and Tata Global Beverages (Tetley) are globally the most important players by revenue.
The market for Hot Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The price per unit in the out-of-home market always references the total price over the amount of tea consumed, regardless of the other components of the finished beverage. One cup of tea is assumed to contain 2 grams of tea. One kilogram therefore represents 500 cup equivalents. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years.
- Tea bags
- Loose Leaf Tea
- Black Tea
- Green Tea
- Herbal Tea
- Ice Tea
- Instant Tea
- Tea (Ready To Drink)
Hot Drinks Report 2019 - Tea
Statista Consumer Market Outlook - Segment ReportDownload
Revenue Revenue Growth
in the Tea market in million US$ in percent
- Revenue Growth
Average Revenue per Capita
in the Tea market in US$
With an estimated liquid beverage equivalent of around 85 liters per person and year, tea is the most consumed hot drink worldwide and indeed the most consumed non-alcoholic beverage overall. It is especially important in Asia and Eastern Europe as well as in the UK. In these regions, it serves the purpose of both caffeination and hydration. In recent years, there have been attempts to replicate the coffee trend towards upscale specialty products, but, so far, success has been limited.
Out of Home Revenue Share Out of Home Volume Share
in the Tea market in percent in percent
- Out of Home Revenue Share
- Out of Home Volume Share
Volume Volume Growth
in the Tea market in million kilograms in percent
- Volume Growth
Average Volume per Capita
in the Tea market in kilograms
Price per Unit
in the Tea market in US$
Global Comparison - Revenue
in the Tea market in million US$
The Tea market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Tea industry.
Here you can find more studies and statistics about "Tea".