• Fitness and nutrition apps for detecting /tracking/ analyzing and sharing vitality and fitness achievements
  • Desktop versions of fitness applications that additionally provide an app


  • Apps that focus on specific diseases (e.g. diabetes apps)
  • Apps that do not provide any options to directly measure or analyze vitality and fitness achievements
  • Advertising-funded apps
Market definition



  • Revenue in the "Apps" segment amounts to US$2,246m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 16.2 % resulting in a market volume of US$4,101m in 2021.
  • User penetration is at 5.6 % in 2017 and is expected to hit 9.3 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$10.26.
  • From a global comparison perspective it is shown that most revenue is generated in China (US$610m in 2017).
Outlook Report: Apps

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