• Fitness wristwear equipped with sensors
  • Activity trackers that measure and analyze the physical activity and body functions
  • Smart Clothes or Eyewear that measure body functions


  • Smartwatches
  • Fitness and nutrition apps for detecting /tracking/ analyzing and sharing vitality and fitness achievements
Market definition


United States

  • Revenue in the "Wearables" segment amounts to US$940m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 13.6 % resulting in a market volume of US$1,567m in 2021.
  • User penetration is at 5.6 % in 2017 and is expected to hit 10.0 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$64.71.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$940m in 2017).
Outlook Report: Wearables

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