Matchmaking

in-scope

  • Matchmaking for the search for life partners
  • Matchmaking portals and apps that use mathematical algorithms to generate matches
  • Advertising-based matchmaking portals and apps

out-of-scope

  • Offline matchmaking services
  • Apps and portals that create matches based on users location (e.g. Spotted)
  • Apps and portals that create matches based on simple demographic criteria (e.g. Badoo)
  • Niche dating, such as portals or apps for vegetarians
Market definition

Highlights

worldwide

  • Revenue in the "Matchmaking" segment amounts to US$2,370m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 5.4 % resulting in a market volume of US$2,922m in 2021.
  • User penetration is at 3.3 % in 2017 and is expected to hit 3.8 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$18.47.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$774m in 2017).
Outlook Report: Matchmaking

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