Home and Laundry Care


  • Laundry detergent
  • Surface cleaners
  • Dishwashing detergent
  • Specialty products (polishes, room scents, household insecticides)


  • Auxiliary products (e.g. mops or cleaning cloths)
  • Professional products for bulk consumers
Market definition



  • Revenue in the "Home and Laundry Care" market amounts to US$31,038m in 2017. The market is expected to grow annually by 1.6 % (CAGR 2017-2020).
  • The market's largest segment is the segment "Laundry Care" with a market volume of US$14,825m in 2017.
  • From an international perspective it is shown that most revenue is generated in the United States (US$20,183m in 2017).
  • In relation to total population figures, per person revenues of US$59.46 are generated in 2017.
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