Home & Laundry Care - Europe

  • Europe
  • Revenue in the Home & Laundry Care market in Europe is projected to reach US$47.61bn in 2024.
  • It is anticipated to have an annual growth rate of 3.21% (CAGR 2024-2028).
  • The largest segment within this market is Laundry Care, with a market volume of US$23.39bn in 2024.
  • When compared globally, in the United States generates the highest revenue in this market, amounting to US$32,280m in 2024.
  • On a per capita basis, each European generates US$56.42 in revenue in the Home & Laundry Care market in 2024.
  • Furthermore, it is estimated that online sales will contribute 8.9% of the total revenue in the Home & Laundry Care market by 2024.
  • In Germany, there is a growing trend towards eco-friendly home and laundry care products, with consumers prioritizing sustainability and natural ingredients.

Key regions: Worldwide, United States, Philippines, Canada, India

 
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Analyst Opinion

Consumers’ awareness when purchasing everyday products has increased in recent years. Price and brands are taking a back seat and sustainability is becoming an increasingly important topic for consumers. Even if conventional cleaning agents are the cheaper alternative, more and more consumers are choosing to use cleaning agents that are less harmful to nature and humans. Sustainability not only includes more environmentally friendly and degradable ingredients; packaging is also a key issue. Attitudes towards plastic usage and recycling have changed and are becoming more important to consumers. Products that focus on sustainability have recently developed from a niche product to a top seller.

Methodology

The Home & Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Home & Laundry Care industry.

Overview

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Global Comparison
  • Methodology
  • Key Players
  • Key Market Indicators
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