Home and Laundry Care

in-scope

  • Laundry detergents
  • Household cleaners
  • Dishwashing detergents
  • Specialty products (polishes, room scents, household insecticides)
  • Cleaning products for private consumers (B2C)

out-of-scope

  • Cleaning equipment (e.g. mops or cleaning cloths)
  • Cleaning services (laundry services, house cleaning)
  • Professional products for bulk consumers (B2B)
Market definition

Highlights

Europe

  • Revenue in the "Home and Laundry Care" market amounts to US$32,007m in 2017. The market is expected to grow annually by 0.7 % (CAGR 2017-2021).
  • The market's largest segment is the segment "Laundry Care" with a market volume of US$15,110m in 2017.
  • From an international perspective it is shown that most revenue is generated in China (US$28,883m in 2017).
  • In relation to total population figures, per person revenues of US$61.29 are generated in 2017.

Revenue Revenue Growth

in the Home and Laundry Care market in million US$ in percentage

Reading Support Revenue in the "Home and Laundry Care" market amounts to US$32,007m in 2017. Reading Support The "Laundry Care" segment is expected to show a revenue growth of 0.7 % in 2018.

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  • Absolute
  • Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) in million US dollars for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Average Revenue per Capita

in the Home and Laundry Care market in US$

Reading Support The average revenue per person in the market for Home and Laundry Care amounts to US$61.29 in 2017.

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Average Revenue per Capita:

The ""Average Revenue per Capita"" box shows the average market value of the selected market (market segment, region) per person in US dollars for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue

in the Home and Laundry Care market in million US$ in 2017

Reading Support With a market volume of US$28,883m in 2017, most revenue is generated in China.

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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

201020112012201320142015201620172018201920202021 CAGR
(2010-2021)
Populationin millions
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xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Householdsin millions
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GDP / Capitain US$
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Consumer Spending per Capita in US$
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Inflationin percent
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x.x x.x x.x x.x x.x -x.x x.x x.x x.x x.x x.x x.x
Grocery Retail Salesin million US$
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xxx,xxx x,xxx,xxx x,xxx,xxx x,xxx,xxx x,xxx,xxx x,xxx,xxx x,xxx,xxx x,xxx,xxx x,xxx,xxx x,xxx,xxx x,xxx,xxx x,xxx,xxx
Drugstore Retail Salesin million US$
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Source: Statista, July 2017
Source: Statista, July 2017, based on IMF, World Bank, UN and Eurostat
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