Market Insights Advertising & Media Advertising Direct Messaging Advertising

Web Push Advertising - Israel

Israel

Ad spending in the Web Push Advertising market in Israel is forecasted to reach US$6.20m in 2024.
The anticipated annual growth rate (CAGR 2024-2029) is 3.01%, leading to a projected market volume of US$7.19m by 2029.
When compared globally, the United States will generate the most ad spending (US$1,206.00m in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.70 in 2024.
Israel's booming tech scene is driving a surge in Web Push Advertising adoption among innovative startups and established companies alike.

Key regions: Asia, China, Australia, Japan, United Kingdom

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Analyst Opinion

The Web Push Advertising market in Israel is experiencing significant growth and development in recent years.

Customer preferences: Israeli customers are increasingly relying on digital platforms for their daily activities, including shopping, socializing, and entertainment. This shift in consumer behavior has created a fertile ground for the growth of Web Push Advertising. Customers appreciate the convenience and immediacy of receiving targeted advertisements directly on their devices, without the need to actively search for information. The ability to personalize and tailor these advertisements to individual preferences further enhances the customer experience.

Trends in the market: One of the key trends in the Web Push Advertising market in Israel is the increasing adoption of mobile devices. With a high smartphone penetration rate and the popularity of mobile apps, advertisers are leveraging web push notifications to reach customers on-the-go. These notifications serve as a direct channel to engage with users and drive conversions. Additionally, the rise of e-commerce and online shopping in Israel has fueled the demand for Web Push Advertising, as businesses seek to attract customers and promote their products or services.

Local special circumstances: Israel's tech-savvy population and thriving startup ecosystem contribute to the growth of the Web Push Advertising market. The country is known for its innovation and technological advancements, making it an ideal environment for companies operating in the digital advertising space. Israeli businesses are quick to adopt new technologies and strategies, including Web Push Advertising, to gain a competitive edge in the market. Furthermore, the relatively small size of the Israeli market allows for targeted and localized advertising campaigns, maximizing the impact of Web Push Advertising.

Underlying macroeconomic factors: Israel's strong economy and high disposable income levels contribute to the growth of the Web Push Advertising market. The country has a well-developed infrastructure and high internet penetration rate, providing a solid foundation for digital advertising. Moreover, Israel's strategic location at the crossroads of Europe, Asia, and Africa makes it an attractive market for international businesses looking to expand their reach. These factors create a favorable environment for the development and expansion of the Web Push Advertising market in Israel. In conclusion, the Web Push Advertising market in Israel is witnessing significant growth and development driven by customer preferences for digital platforms, the increasing adoption of mobile devices, the country's tech-savvy population, and favorable macroeconomic factors. As Israeli businesses continue to embrace digital advertising strategies, the market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.