Market Insights Advertising & Media Advertising Direct Messaging Advertising

E-mail Advertising - Israel

Israel

Ad spending in the E-mail Advertising market in Israel is forecasted to reach US$29.06m in 2024.
The annual growth rate (CAGR 2024-2029) is expected to be 3.90%, leading to a projected market volume of US$35.18m by 2029.
When compared globally, the United States is anticipated to have the highest ad spending at US$3,396.00m in 2024.
The average ad spending per internet user in the E-mail Advertising market is projected to be US$3.28 in 2024.
In Israel, the trend of personalized and targeted e-mail advertising campaigns is gaining traction in the competitive advertising market.

Key regions: Germany, India, United Kingdom, China, United States

Market

Region

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Currency

Analyst Opinion

The Email Advertising market in Israel is experiencing significant growth and development.

Customer preferences: Customers in Israel are increasingly turning to email advertising as a way to reach their target audience. Email advertising offers a cost-effective and efficient way to reach a large number of potential customers. Additionally, customers appreciate the personalized nature of email advertising, as it allows them to tailor their messages to specific individuals or groups.

Trends in the market: One of the key trends in the Email Advertising market in Israel is the increasing use of automation and artificial intelligence. This allows advertisers to streamline their email marketing campaigns and target their messages more effectively. Additionally, there is a growing emphasis on mobile optimization, as more and more people in Israel access their emails on their smartphones and tablets. Advertisers are also focusing on creating engaging and interactive email content to capture the attention of their audience.

Local special circumstances: Israel has a highly tech-savvy population, with a high rate of internet penetration. This makes it an ideal market for email advertising, as customers are comfortable using digital platforms and are receptive to online marketing efforts. Additionally, Israel has a vibrant startup ecosystem, with many innovative companies specializing in email marketing technologies. This has led to the development of cutting-edge tools and solutions that cater specifically to the needs of the Israeli market.

Underlying macroeconomic factors: Israel has a strong and stable economy, with a high level of disposable income among its population. This provides businesses with the opportunity to invest in email advertising and reach a financially capable audience. Furthermore, Israel has a highly educated workforce, which contributes to the success of email advertising campaigns. The country's strong emphasis on technology and innovation also plays a role in the growth of the Email Advertising market, as businesses are constantly seeking new and creative ways to reach their target audience.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.