The Social Media Advertising market in Israel is experiencing significant growth and development, driven by changing customer preferences and local special circumstances. Customer preferences in Israel are shifting towards digital platforms, with social media becoming a primary source of information and communication for many individuals. This has led to an increased demand for social media advertising, as businesses recognize the opportunity to reach their target audience through these platforms. Additionally, the rise of influencer marketing has further fueled the growth of social media advertising in Israel, as consumers trust the recommendations and endorsements of popular social media personalities. Trends in the market indicate that businesses are allocating a larger portion of their advertising budgets towards social media platforms. This is due to the ability to target specific demographics and track the effectiveness of campaigns in real-time. Furthermore, the introduction of new advertising formats, such as video and interactive ads, has enhanced the engagement and effectiveness of social media advertising in Israel. Local special circumstances also contribute to the development of the Social Media Advertising market in Israel. The country has a highly tech-savvy population, with a high internet penetration rate and a large number of smartphone users. This provides a fertile ground for social media advertising, as individuals are constantly connected and accessible through their devices. Additionally, Israel has a vibrant startup ecosystem, with many innovative companies emerging in the digital advertising space. This fosters competition and drives the development of new technologies and strategies in social media advertising. Underlying macroeconomic factors also play a role in the growth of the Social Media Advertising market in Israel. The country has a strong economy, with a high GDP per capita and a thriving business sector. This allows businesses to invest in advertising and marketing activities, including social media advertising. Furthermore, Israel has a young and dynamic population, which is highly receptive to digital trends and new technologies. This creates a favorable environment for the growth of social media advertising, as businesses can effectively target and engage with their desired audience. In conclusion, the Social Media Advertising market in Israel is experiencing significant growth and development, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. As businesses recognize the importance of digital platforms and the effectiveness of social media advertising, the market is expected to continue to expand in the coming years.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on social media advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers social media advertising generated by social networks or business networks such as Facebook, Tiktok, Instragram, Pinterest, and LinkedIn.Modeling approach:
A combined top-down and bottom-up approach determines the market size. Starting with the top-down approach, we calculate global social media advertising by aggregating revenues from key players (Meta Platforms (Facebook and Instagram), ByteDance (Tiktok and Douyin), Twitter, Snapchat, and Microsoft (LinkedIn)). Followed by the bottom-up approach, we justify global, country, and region results using web traffic and the number of app downloads. Lastly, we distribute the results to each country individually with relevant indicators such as GDP, internet users, social media users, and digital consumer spending by country.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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