Market Insights Advertising & Media Advertising

TV & Video Advertising - Israel

Israel

Ad spending in the TV & Video Advertising market in Israel is expected to reach US$498.10m in 2024.
The largest market in Israel is Traditional TV Advertising, with a market volume of US$253.20m in 2024.
When compared globally, the United States is projected to generate the most ad spending, amounting to US$143.80bn in 2024.
The average ad spending per user in Israel's Traditional TV Advertising market is expected to be US$34.89 in 2024.
By 2029, the number of TV Viewers in Israel is forecasted to reach 7.74m users.
Israel's TV & Video Advertising market is seeing a surge in targeted digital campaigns, leveraging advanced technology to reach specific audiences efficiently.

Key regions: United States, Europe, United Kingdom, Japan, Germany

Definition:
TV & Video Advertising includes advertising in the form of moving visual images instead of traditional broadcast television and all ad formats within digital video channels. Traditional TV Advertising includes non-digital formats and excludes all forms of digital TV advertising. Traditional TV Advertising also covers all ad spending on pay-TV operators and networks, free-to-air networks, and free-to-air spin-off digital channels from terrestrial network operators. In comparison, Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps that appear on computer screens, smartphones, tablets, and other internet-connected devices.

Structure:

Traditional TV Advertising includes all ad spending on moving image formats broadcasted via traditional transmission channels such as terrestrial and digital terrestrial (DTTV, DTT, DTTB) TV, cable TV, satellite TV, and linear TV delivered via Internet Protocol television (IPTV).
Digital Video Advertising formats are displayed as instream and outstream video ads. Instream video ads include advertising that appears before, during, or after the streamed video (pre-roll, mid-roll, and post-roll video ads) and video overlays (text- or image-based overlays that appear while watching a video). Outstream video ads include video advertising that appears in non-video environments, e.g., in-feed on social media or text-based content (so-called native advertising).

Additional information:
The TV & Video Advertising market comprises advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending and users for the market. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional TV Advertising and Digital Video Advertising can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

Market

Region

Region comparison

Currency

Analyst Opinion

The TV & Video Advertising market in Israel is experiencing significant growth and development.

Customer preferences: Customers in Israel are increasingly turning to TV and video advertising as a way to reach their target audience. With the rise of digital platforms and streaming services, viewers have more options than ever before for consuming content. This has led to a shift in customer preferences towards more personalized and targeted advertising. Advertisers are now able to reach specific demographics and tailor their messages to individual viewers, increasing the effectiveness of their campaigns.

Trends in the market: One of the key trends in the TV & Video Advertising market in Israel is the increasing adoption of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making it more efficient and cost-effective. This trend is driven by the growing demand for targeted advertising and the need for real-time optimization of campaigns. Advertisers are able to reach their target audience more effectively and measure the success of their campaigns in real-time. Another trend in the market is the shift towards mobile advertising. With the increasing use of smartphones and tablets, viewers are consuming more video content on mobile devices. Advertisers are recognizing this trend and are investing more in mobile advertising to reach their target audience. Mobile advertising offers the advantage of being able to reach viewers on-the-go and in a more personal and intimate setting.

Local special circumstances: Israel has a highly developed technology sector and is known as the "Start-up Nation". This has created a unique environment for the TV & Video Advertising market, with many innovative companies and technologies emerging. Israeli companies are at the forefront of developments in programmatic advertising, data analytics, and targeting technologies. This has led to a highly competitive market, with advertisers constantly looking for new and innovative ways to reach their audience.

Underlying macroeconomic factors: Israel has a strong and stable economy, which has contributed to the growth of the TV & Video Advertising market. The country has a high standard of living and a well-educated population, which makes it an attractive market for advertisers. Additionally, Israel has a large and diverse media landscape, with a wide range of TV and video channels available to viewers. This provides advertisers with a variety of platforms to reach their target audience. In conclusion, the TV & Video Advertising market in Israel is experiencing significant growth and development. Customer preferences are shifting towards more personalized and targeted advertising, and there is a growing adoption of programmatic and mobile advertising. Israel's unique technology sector and strong economy contribute to the competitiveness of the market. With these trends and local special circumstances, the TV & Video Advertising market in Israel is poised for continued growth in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on TV and video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional TV advertising (non-digital formats such as terrestrial TV, cable TV, satellite TV, and linear TV) and digital video advertising (video ad formats: web-based, app-based, on social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, media consumption, internet users, consumer spending, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.