The Out-of-Home Advertising market in Israel is experiencing significant growth and development in recent years.
Customer preferences: Customers in Israel have shown a strong preference for out-of-home advertising due to its wide reach and effectiveness in capturing attention. With the increasing urbanization and population density in major cities like Tel Aviv, there is a growing demand for outdoor advertising spaces to target a large number of people on the move.
Trends in the market: One of the key trends in the out-of-home advertising market in Israel is the adoption of digital signage and interactive displays. This trend is driven by the increasing availability of advanced technology and the desire to engage consumers in a more interactive and personalized way. Digital billboards and screens offer dynamic content that can be updated in real-time, allowing advertisers to deliver targeted messages and promotions to specific audiences. This trend is expected to continue as technology continues to advance and consumers become more accustomed to interactive advertising experiences. Another trend in the market is the integration of mobile and out-of-home advertising. With the widespread use of smartphones and mobile devices, advertisers are leveraging location-based targeting to deliver relevant and timely messages to consumers. By combining mobile data and out-of-home advertising, advertisers can create more personalized and contextualized campaigns that resonate with their target audience.
Local special circumstances: Israel's unique cultural and religious diversity also plays a role in shaping the out-of-home advertising market. Advertisers need to be mindful of the sensitivities and preferences of different religious and ethnic groups when designing their campaigns. This requires a deep understanding of the local culture and the ability to tailor messages that are respectful and inclusive.
Underlying macroeconomic factors: Israel's strong economy and high consumer spending power contribute to the growth of the out-of-home advertising market. The country has a thriving tech industry and a highly educated population, which attracts both local and international advertisers. Additionally, Israel's strategic location as a gateway between Europe, Asia, and Africa makes it an attractive market for global brands looking to expand their reach. In conclusion, the Out-of-Home Advertising market in Israel is developing rapidly due to customer preferences for wide reach and effectiveness, the adoption of digital signage and interactive displays, the integration of mobile and out-of-home advertising, the need to consider local cultural sensitivities, and the country's strong economy and consumer spending power. As technology continues to advance and consumer behaviors evolve, the out-of-home advertising market in Israel is expected to further expand and innovate.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on out-of-home (OOH) advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional out-of-home advertising (offline out-of-home advertisements) and digital out-of-home advertising (internet-connected out-of-home advertisements).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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