Market Insights Advertising & Media Advertising Out-of-Home Advertising

Digital Out-of-Home Advertising - Israel

Israel

Ad spending in the Digital Out-of-Home Advertising market in Israel is forecasted to reach US$46.72m in 2024.
The anticipated annual growth rate (CAGR 2024-2029) is 6.28%, leading to a projected market volume of US$63.34m by 2029.
With a projected market volume of US$5,277.00m in 2024, most ad spending will be generated in Israel.
The average ad spending per capita in the Digital Out-of-Home Advertising market is projected to amount to US$5.02 in 2024.
Israel's Digital Out-of-Home Advertising market is rapidly evolving, leveraging advanced technology to create engaging and targeted campaigns in urban centers.

Key regions: Europe, United States, United Kingdom, Germany, India

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Analyst Opinion

The Digital Out-of-Home Advertising market in Israel is experiencing significant growth and development.

Customer preferences: In Israel, customers have shown a strong preference for digital out-of-home advertising. This can be attributed to several factors. Firstly, digital ads are more engaging and interactive compared to traditional static ads, capturing the attention of passersby. Additionally, digital out-of-home advertising allows for dynamic content that can be easily updated and tailored to specific audiences or locations. This level of personalization resonates well with Israeli consumers who value customized experiences. Furthermore, the use of digital technology enables advertisers to gather data and insights on consumer behavior, allowing for more targeted and effective campaigns.

Trends in the market: One of the key trends in the digital out-of-home advertising market in Israel is the increasing adoption of programmatic advertising. Programmatic advertising allows for real-time bidding and automation, enabling advertisers to reach their target audience more efficiently and effectively. This trend is driven by the growing availability of data and advanced analytics tools, which enable advertisers to optimize their campaigns and maximize their return on investment. Additionally, programmatic advertising offers greater flexibility and scalability, allowing advertisers to easily adjust their campaigns based on market conditions or consumer preferences. Another trend in the market is the integration of digital out-of-home advertising with mobile devices. With the widespread use of smartphones and tablets, advertisers are leveraging these devices to enhance the effectiveness of their campaigns. For example, digital out-of-home ads can be synchronized with mobile ads, providing a seamless and integrated brand experience. This trend is particularly relevant in Israel, where mobile penetration is high and consumers are accustomed to using their devices for various activities.

Local special circumstances: Israel is known for its vibrant startup ecosystem and technological innovation. This has created a favorable environment for the development of digital out-of-home advertising. Israeli companies are at the forefront of developing cutting-edge technologies and solutions for the industry, ranging from advanced analytics platforms to interactive displays. This local expertise and innovation contribute to the growth and competitiveness of the digital out-of-home advertising market in Israel.

Underlying macroeconomic factors: The growth of the digital out-of-home advertising market in Israel is also influenced by underlying macroeconomic factors. Israel has a strong and stable economy, with a high GDP per capita and low unemployment rate. This creates a favorable environment for businesses to invest in advertising and marketing activities, including digital out-of-home advertising. Additionally, Israel has a tech-savvy population that embraces new technologies and digital experiences. This provides a receptive audience for digital out-of-home advertising campaigns and encourages advertisers to invest in this medium. In conclusion, the Digital Out-of-Home Advertising market in Israel is growing and evolving, driven by customer preferences for digital ads, trends such as programmatic advertising and integration with mobile devices, local special circumstances of technological innovation, and favorable macroeconomic factors.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.