Key regions: India, Europe, Japan, United States, Asia
The eBooks market in Ireland has been experiencing significant growth in recent years.
Customer preferences: Customers in Ireland have shown a strong preference for eBooks due to their convenience and accessibility. With the increasing popularity of smartphones and tablets, more people are opting to read books digitally rather than in print. eBooks also offer a wide range of features such as adjustable font size, highlighting, and search functions, which enhance the reading experience. Additionally, the ability to carry multiple books on a single device is appealing to avid readers who are constantly on the go.
Trends in the market: One of the major trends in the eBooks market in Ireland is the rise of self-publishing. Authors now have the option to bypass traditional publishing houses and release their books directly as eBooks. This trend has led to a significant increase in the number of eBooks available in the market, offering readers a wider selection of titles across various genres. Furthermore, self-published eBooks often come at a lower price point, making them more affordable for readers. Another trend in the market is the growing popularity of subscription-based eBook services. These services allow readers to access a vast library of eBooks for a monthly fee. This model has gained traction in Ireland as it provides readers with a cost-effective way to explore new authors and genres. Additionally, subscription services often offer personalized recommendations based on a reader's preferences, enhancing the overall reading experience.
Local special circumstances: Ireland's strong literary tradition and vibrant publishing industry have contributed to the growth of the eBooks market. The country has a rich literary heritage, with renowned authors such as James Joyce and Oscar Wilde hailing from Ireland. This cultural appreciation for literature has translated into a strong demand for eBooks among Irish readers. Furthermore, Ireland has a thriving publishing industry that has embraced the digital revolution, making a wide range of titles available in eBook format.
Underlying macroeconomic factors: The growth of the eBooks market in Ireland can also be attributed to favorable macroeconomic factors. The country has a high rate of smartphone and internet penetration, providing a solid foundation for the adoption of digital reading. Additionally, Ireland's strong economy and high literacy rates contribute to a population that is well-positioned to embrace eBooks. The availability of affordable devices and internet connectivity further supports the growth of the eBooks market in Ireland. In conclusion, the eBooks market in Ireland is experiencing significant growth due to customer preferences for convenience and accessibility. The rise of self-publishing and subscription-based eBook services are key trends driving this growth. Ireland's strong literary tradition, vibrant publishing industry, and favorable macroeconomic factors also contribute to the expansion of the eBooks market in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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