Market Insights Advertising & Media Media Cinema

Cinema Concessions - Ireland

Ireland

Revenue in the Cinema Concessions market is projected to reach US$50.71m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.83%, resulting in a projected market volume of US$58.29m by 2029.
In the Cinema Concessions market, the number of viewers is expected to amount to 1.8m users by 2029.
User penetration will be 32.7% in 2024 and is expected to hit 34.3% by 2029.
The average revenue per viewer is expected to amount to US$30.49.
In global comparison, most revenue will be generated in the United States (US$9,884.00m in 2024).

Key regions: Germany, United States, United Kingdom, India, Asia

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Analyst Opinion

The Cinema Concessions market in Ireland is experiencing steady growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Cinema Concessions market in Ireland are shifting towards healthier and more diverse options.

Customers are increasingly looking for healthier snacks and beverages, such as fresh fruit, vegetable chips, and low-sugar drinks. This change in preferences is driven by a growing awareness of the importance of a healthy lifestyle and the desire to make better food choices. Additionally, customers are also seeking a wider variety of options, including international snacks and beverages, to enhance their cinema experience.

Trends in the market are also contributing to the development of the Cinema Concessions market in Ireland. One notable trend is the integration of technology in the concession stands. Many cinemas are now offering self-service kiosks and mobile ordering options, allowing customers to order and pay for their concessions in a more convenient and efficient way.

This trend not only enhances the overall customer experience but also increases the speed of service, leading to higher customer satisfaction and increased sales. Local special circumstances in Ireland are also playing a role in the development of the Cinema Concessions market. Ireland has a strong cinema culture, with a high number of cinemas per capita compared to other countries.

This cultural affinity for cinema creates a favorable environment for the growth of the Cinema Concessions market, as there is a consistent demand for concessions among moviegoers. Additionally, Ireland's thriving tourism industry contributes to the market's growth, as tourists often visit cinemas as part of their travel experience and are likely to purchase concessions during their visit. Underlying macroeconomic factors are also driving the development of the Cinema Concessions market in Ireland.

The country's strong economic growth and rising disposable incomes have increased consumers' spending power, allowing them to indulge in the cinema experience and purchase concessions more frequently. Furthermore, Ireland's growing population and urbanization trends contribute to the market's expansion, as more people have access to cinemas and are likely to engage in concession purchases. Overall, the Cinema Concessions market in Ireland is developing due to changing customer preferences towards healthier and more diverse options, emerging trends in the market such as technology integration, local special circumstances including a strong cinema culture and thriving tourism industry, and underlying macroeconomic factors including economic growth and rising disposable incomes.

This combination of factors creates a favorable environment for the growth and evolution of the Cinema Concessions market in Ireland.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.