Online Gambling - Ireland

  • Ireland
  • Revenue in the Online Gambling market is projected to reach US$1.24bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.46%, resulting in a projected market volume of US$1.40bn by 2029.
  • The Online Casinos market has a projected market volume of US$0.70bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$24,980.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$1.69k in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 904.1k users by 2029.
  • User penetration in the Online Gambling market will be at 14.4% in 2024.
Region comparison

Analyst Opinion

The Online Gambling market in Ireland has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.

Customer preferences:
Irish customers have shown a growing interest in online gambling, with many opting for the convenience and accessibility it offers. The rise of smartphones and improved internet connectivity has made it easier for individuals to access online gambling platforms from anywhere at any time. Additionally, the availability of a wide range of games and betting options has attracted a diverse customer base, including both casual players and more serious gamblers.

Trends in the market:
One of the key trends in the Irish online gambling market is the increasing popularity of sports betting. Ireland has a strong sporting culture, with football, rugby, and horse racing being particularly popular. Online betting platforms have capitalized on this by offering a wide range of sports betting options, including live betting and virtual sports. The convenience of being able to place bets on sporting events from the comfort of their own homes has contributed to the growth of this segment. Another trend in the market is the growing popularity of online casino games. Irish customers have shown a preference for a variety of casino games, including slots, roulette, and blackjack. Online casinos have responded to this demand by offering a wide range of games with attractive graphics and immersive gameplay experiences. The availability of live dealer games, where players can interact with real dealers via video streaming, has also contributed to the popularity of online casinos in Ireland.

Local special circumstances:
The regulatory environment in Ireland has played a significant role in the development of the online gambling market. The country has a well-established regulatory framework that ensures the safety and security of players. The Irish government has implemented strict licensing requirements for online gambling operators, which has helped to build trust among customers. Additionally, the government has imposed a tax on online gambling revenues, which has generated significant revenue for the country.

Underlying macroeconomic factors:
The growth of the online gambling market in Ireland can also be attributed to underlying macroeconomic factors. The country has experienced steady economic growth in recent years, with a strong focus on technology and innovation. This has created a favorable environment for online gambling operators, who have been able to leverage advancements in technology to provide a seamless and engaging gambling experience. Furthermore, Ireland has a young and tech-savvy population, which has contributed to the adoption of online gambling platforms. In conclusion, the Online Gambling market in Ireland has been driven by changing customer preferences, including a growing interest in sports betting and online casino games. The favorable local special circumstances, such as a well-regulated market and a strong sporting culture, have also contributed to the growth of the market. Additionally, underlying macroeconomic factors, including steady economic growth and a tech-savvy population, have created a favorable environment for online gambling operators. As a result, the market is expected to continue to expand in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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