Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in Ireland has been experiencing significant growth in recent years.
Customer preferences: Irish consumers have shown a strong preference for streaming services and on-demand content. This shift in consumer behavior can be attributed to several factors. Firstly, the convenience of streaming services allows viewers to watch their favorite TV shows and movies at any time and on any device. This flexibility has resonated with Irish consumers who lead busy lives and value the ability to watch content on their own terms. Additionally, the wide variety of content available on streaming platforms has attracted a diverse range of viewers, catering to different tastes and interests.
Trends in the market: One of the major trends in the TV & Video market in Ireland is the increasing adoption of smart TVs. These televisions come equipped with internet connectivity and built-in streaming services, making it easier for consumers to access their favorite content without the need for additional devices. This trend is driven by the growing popularity of streaming services and the desire for a seamless viewing experience. Another trend in the market is the rise of original content produced by streaming platforms. Irish viewers are increasingly drawn to exclusive shows and movies that are only available on these platforms. This trend has led to increased competition among streaming services to produce high-quality, original content that can attract and retain viewers.
Local special circumstances: Ireland's strong tech industry and high internet penetration rate have played a significant role in the development of the TV & Video market. The country is home to many global tech companies and has a highly skilled workforce, which has facilitated the growth of streaming services and the adoption of smart TVs. Additionally, Ireland's young and tech-savvy population has embraced new technologies and platforms, further driving the demand for TV and video content.
Underlying macroeconomic factors: The strong growth in the TV & Video market in Ireland can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, leading to increased disposable income among consumers. This has allowed Irish viewers to spend more on entertainment, including subscriptions to streaming services and the purchase of smart TVs. In conclusion, the TV & Video market in Ireland is experiencing growth due to changing customer preferences, including a shift towards streaming services and on-demand content. The adoption of smart TVs and the rise of original content have also contributed to this growth. Ireland's strong tech industry, high internet penetration rate, and favorable macroeconomic factors have further supported the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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