Key regions: United States, China, Japan, United Kingdom, Germany
The Media market in Ireland has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Ireland have shifted towards digital media consumption, with a growing demand for online streaming services and social media platforms.
This trend is in line with the global market, as consumers worldwide are increasingly turning to digital media for entertainment and information. In Ireland, customer preferences for media consumption have been influenced by several factors. Firstly, the widespread availability of high-speed internet has made it easier for people to access digital content on various devices.
This has led to a decline in traditional media formats such as print newspapers and magazines, as consumers now have instant access to news and entertainment through online platforms. Additionally, the rise of social media has transformed the way people consume and share content, with platforms like Facebook and Twitter becoming popular sources of news and entertainment. Another trend in the Irish media market is the growing popularity of online streaming services.
Platforms like Netflix and Amazon Prime Video have gained a significant number of subscribers in recent years, as consumers prefer the convenience of streaming content on-demand. This trend is driven by the increasing availability of high-quality original content produced by these platforms, as well as the affordable pricing models that they offer. Local special circumstances in Ireland have also contributed to the development of the media market.
The country has a young and tech-savvy population, which is more likely to adopt digital media platforms. Additionally, Ireland has a strong presence of multinational technology companies, which have invested in the development of digital media infrastructure and content production. This has led to the creation of local jobs and the growth of the media industry.
Underlying macroeconomic factors have also played a role in the growth of the media market in Ireland. The country has experienced steady economic growth in recent years, leading to increased disposable income among consumers. This has allowed people to spend more on entertainment and media services, driving the demand for digital content.
Furthermore, the government has implemented favorable policies to support the growth of the media industry, such as tax incentives for film and television production. In conclusion, the Media market in Ireland has been developing in line with global trends, with a shift towards digital media consumption. Changing customer preferences, local special circumstances, and underlying macroeconomic factors have all contributed to this growth.
As technology continues to advance and consumer behavior evolves, the media market in Ireland is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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