Market Insights Advertising & Media Media Books

eBooks - Malaysia

Malaysia

Revenue in the eBooks market is projected to reach US$11.57m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.72%, resulting in a projected market volume of US$13.23m by 2029.
In the eBooks market, the number of readers is expected to amount to 7.5m users by 2029.
User penetration will be 16.7% in 2024 and is expected to hit 20.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$2.00.
In global comparison, most revenue will be generated in the United States (US$5,336.00m in 2024).

Key regions: India, Europe, Japan, United States, Asia

Market

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Currency

Analyst Opinion

The eBooks market in Malaysia has been experiencing significant growth in recent years.

Customer preferences: One of the key reasons for the growth in the eBooks market in Malaysia is the increasing preference for digital content among consumers. With the rise of smartphones, tablets, and e-readers, more and more people are opting for eBooks over traditional print books. This shift in customer preferences is driven by the convenience and accessibility that eBooks offer. Customers can easily download and read books on their devices, anytime and anywhere, without the need to carry around physical copies. Additionally, eBooks often come at a lower price point compared to print books, making them an attractive option for cost-conscious consumers.

Trends in the market: The eBooks market in Malaysia is also benefiting from the increasing popularity of online shopping. With the growth of e-commerce platforms and digital marketplaces, customers have easy access to a wide range of eBooks from both local and international publishers. This has led to a greater variety of titles available in the market, catering to different interests and preferences. Furthermore, the rise of self-publishing platforms has empowered authors to publish their own eBooks, contributing to the overall growth of the market.

Local special circumstances: In addition to customer preferences, there are several local special circumstances that have contributed to the development of the eBooks market in Malaysia. One such circumstance is the government's push for digitalization and technology adoption. The Malaysian government has been actively promoting the use of digital technologies in various sectors, including education. This has led to the integration of eBooks in schools and universities, further driving the demand for digital content.

Underlying macroeconomic factors: The growth of the eBooks market in Malaysia is also influenced by underlying macroeconomic factors. The country's steady economic growth and rising disposable incomes have resulted in an expanding middle class with greater purchasing power. As a result, more Malaysians are able to afford digital devices and are willing to spend on digital content, including eBooks. Additionally, the increasing internet penetration rate in Malaysia has made it easier for consumers to access and download eBooks, further fueling the growth of the market. In conclusion, the eBooks market in Malaysia is experiencing significant growth due to customer preferences for digital content, the increasing popularity of online shopping, local special circumstances such as government initiatives, and underlying macroeconomic factors such as economic growth and internet penetration. These factors are driving the demand for eBooks and shaping the market landscape in Malaysia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.