OTT Video - Malaysia

  • Malaysia
  • Revenue in the OTT Video market market in Malaysia is forecasted to reach US$394.30m in 2024.
  • Revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 6.73%, leading to a projected market volume of US$546.20m by 2029.
  • The largest market is OTT Video Advertising with a market volume of US$192.70m in 2024.
  • In a global context, the in the United States is expected to generate the highest revenue (US$132,900.00m in 2024).
  • Within the OTT Video market market in Malaysia, the number of users is estimated to reach 27.3m users by 2029.
  • User penetration is set to be 65.8% in 2024 and is projected to reach 75.0% by 2029.
  • The average revenue per user (ARPU) in the OTT Video market market is forecasted to be US$17.27 in 2024.
  • Malaysia's OTT Video market is rapidly expanding with local content production gaining popularity among viewers.

Key regions: United Kingdom, Germany, Asia, South Korea, Japan

 
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Analyst Opinion

The OTT Video market in Malaysia has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences:
Customers in Malaysia have shown a strong preference for OTT Video services due to their convenience and flexibility. With the increasing availability of high-speed internet and affordable smartphones, consumers are increasingly turning to streaming platforms for their entertainment needs. The ability to access a wide range of content anytime and anywhere has become a key factor in their decision-making process. Furthermore, the rise of original content produced by OTT Video providers has also attracted a large number of subscribers, as it offers unique and exclusive content that cannot be found elsewhere.

Trends in the market:
One of the key trends in the OTT Video market in Malaysia is the growing popularity of local content. Malaysian consumers are increasingly seeking out content that reflects their culture and language, and OTT Video providers have responded by investing in local productions. This has not only helped to drive subscriber growth, but has also created new opportunities for local content creators and production companies. Another trend in the market is the increasing competition among OTT Video providers. As more players enter the market, providers are constantly innovating and improving their services to attract and retain subscribers. This has led to the introduction of new features such as offline viewing, personalized recommendations, and simultaneous streaming on multiple devices. Providers are also expanding their content libraries to include a wide range of genres and languages to cater to the diverse preferences of Malaysian consumers.

Local special circumstances:
One of the unique factors that has contributed to the growth of the OTT Video market in Malaysia is the country's diverse population. Malaysia is home to multiple ethnic groups, each with their own language and cultural preferences. OTT Video providers have recognized the importance of catering to these diverse preferences and have made efforts to offer content in multiple languages, including Malay, Chinese, and Tamil. This has helped to attract a wider audience and drive subscriber growth.

Underlying macroeconomic factors:
The growth of the OTT Video market in Malaysia can also be attributed to underlying macroeconomic factors. The country's strong economic growth and rising disposable incomes have enabled more consumers to afford OTT Video subscriptions. Additionally, the increasing penetration of smartphones and internet connectivity has made it easier for consumers to access and stream content on the go. These macroeconomic factors have created a favorable environment for the growth of the OTT Video market in Malaysia. In conclusion, the OTT Video market in Malaysia has experienced significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The increasing availability of high-speed internet and affordable smartphones has enabled consumers to access a wide range of content anytime and anywhere. The growing popularity of local content and the increasing competition among OTT Video providers have further fueled the growth of the market. With the continued economic growth and rising disposable incomes, the OTT Video market in Malaysia is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Demographics
  • Media Usage
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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