Key regions: Europe, United States, France, United Kingdom, Germany
The Traditional TV & Home Video market in Malaysia is experiencing significant growth and development, driven by changing customer preferences and local special circumstances. Customer preferences in Malaysia are shifting towards digital platforms and on-demand content, leading to a decline in traditional TV viewership.
With the increasing availability of high-speed internet and affordable smartphones, consumers are opting for online streaming services and video-on-demand platforms. This shift in customer preferences is fueled by the convenience and flexibility offered by digital platforms, allowing viewers to access their favorite shows and movies anytime, anywhere. In addition to the rise of digital platforms, local special circumstances in Malaysia are also contributing to the development of the Traditional TV & Home Video market.
The diverse cultural landscape of Malaysia, with its multi-ethnic population, has created a demand for content in various languages and genres. This has led to the emergence of niche channels and streaming services catering to specific ethnic groups and interests. Furthermore, the government's push for digital transformation and the promotion of local content has also played a role in the growth of the market.
The trends in the Traditional TV & Home Video market in Malaysia can be attributed to several underlying macroeconomic factors. The growing middle class in Malaysia has increased disposable income, allowing consumers to invest in home entertainment systems and subscription services. Additionally, the increasing urbanization and hectic lifestyles have led to a greater demand for entertainment options within the comfort of one's home.
These factors have created a favorable environment for the growth of the Traditional TV & Home Video market in Malaysia. Overall, the Traditional TV & Home Video market in Malaysia is evolving to meet the changing customer preferences and local special circumstances. The shift towards digital platforms and on-demand content, coupled with the diverse cultural landscape and government support, has contributed to the growth and development of the market.
With the underlying macroeconomic factors supporting this trend, the Traditional TV & Home Video market in Malaysia is poised for further expansion in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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