Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in Malaysia has seen significant growth in recent years, driven by changing customer preferences and the rise of digital streaming services. Customer preferences in Malaysia have shifted towards on-demand content and streaming services, as consumers seek convenience and flexibility in their viewing habits.
Traditional linear TV channels are facing increasing competition from digital platforms such as Netflix, Amazon Prime Video, and local streaming services like iflix and Astro Go. These platforms offer a wide range of content options, including international movies and TV shows, as well as local and regional content. The ability to watch shows and movies on multiple devices, such as smartphones and tablets, has further fueled the demand for streaming services.
Trends in the TV & Video market in Malaysia include the increasing adoption of smart TVs, which allow consumers to access streaming services directly on their televisions. The availability of high-speed internet connections and affordable data plans has also contributed to the growth of online streaming. Additionally, there has been a rise in the production of local content, as streaming platforms look to cater to the preferences of Malaysian viewers.
This has created opportunities for local filmmakers and content creators to showcase their work and reach a wider audience. Local special circumstances in Malaysia include the dominance of Astro, a satellite TV provider that offers a wide range of channels and services. While Astro has faced competition from streaming platforms, it still holds a significant market share and has adapted to the changing landscape by launching its own streaming service, Astro Go.
The company has also invested in producing original content to attract subscribers. Underlying macroeconomic factors that have contributed to the growth of the TV & Video market in Malaysia include the country's strong economic growth, increasing disposable income, and improving internet infrastructure. Malaysia has a large and young population, which is driving demand for entertainment and content consumption.
The government has also introduced initiatives to promote the digital economy and encourage the development of local content, further supporting the growth of the TV & Video market. In conclusion, the TV & Video market in Malaysia is experiencing significant growth due to changing customer preferences, the rise of streaming services, and the availability of high-speed internet connections. The increasing adoption of smart TVs and the production of local content are also contributing to the market's development.
With the continued economic growth and government support, the TV & Video market in Malaysia is expected to continue its upward trajectory.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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