eBooks - United Kingdom

  • United Kingdom
  • Revenue in the eBooks market in the United Kingdom is forecasted to reach US$0.77bn in 2024.
  • The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 0.51%, leading to a projected market volume of US$0.79bn by 2029.
  • By 2029, the number of readers in the eBooks market is expected to reach 11.3m users.
  • User penetration is projected to be 15.8% in 2024, with expectations to increase to 16.4% by 2029.
  • The average revenue per user (ARPU) is forecasted to be US$71.79.
  • When compared globally, the majority of revenue will be generated the in the United States (US$5,336.00m in 2024).
  • In 0, 0.0% of users fall into the High income income group, while 0.0% of users are male.
  • The United Kingdom sees a surge in eBook sales, reflecting a shift towards digital media consumption in the evolving media market.

Key regions: China, Japan, France, Asia, India

Region comparison

Analyst Opinion

The eBooks market in United Kingdom has been experiencing significant growth in recent years.

Customer preferences:
One of the key reasons for the growth of the eBooks market in United Kingdom is the changing preferences of customers. With the increasing use of smartphones, tablets, and e-readers, consumers are now more inclined towards digital reading. The convenience of carrying multiple books in a single device and the ability to access a wide range of titles instantly have made eBooks a popular choice among readers. Additionally, the availability of e-readers with features like adjustable font size and backlighting has made reading more comfortable for individuals with visual impairments or reading difficulties.

Trends in the market:
The eBooks market in United Kingdom is also witnessing a shift in the publishing industry. Traditional publishers are now embracing digital formats and releasing their titles in eBook versions. This trend is driven by the cost-effectiveness and ease of distribution offered by digital platforms. Self-publishing has also gained popularity in the United Kingdom, allowing authors to bypass traditional publishing channels and directly release their eBooks to a global audience. This has led to a diversification of content in the eBook market, with a wide range of genres and niche titles becoming available to readers.

Local special circumstances:
The United Kingdom has a strong literary tradition and a high literacy rate, which contributes to the growth of the eBooks market. The country is home to renowned publishing houses and has a vibrant literary culture. The presence of established bookstores and libraries provides a conducive environment for the adoption of eBooks. Additionally, the United Kingdom has a high internet penetration rate and a tech-savvy population, which further facilitates the growth of the eBooks market.

Underlying macroeconomic factors:
The growth of the eBooks market in United Kingdom is also influenced by macroeconomic factors. The country has a stable economy and a high disposable income, which enables consumers to invest in digital reading devices and eBooks. The increasing availability of affordable e-readers and tablets has made it easier for individuals to access and purchase eBooks. Furthermore, the COVID-19 pandemic has accelerated the adoption of digital reading, as lockdowns and restrictions on physical bookstores have pushed readers to explore online alternatives. In conclusion, the eBooks market in United Kingdom is experiencing significant growth due to changing customer preferences, the adoption of digital formats by publishers, the country's strong literary culture, and favorable macroeconomic factors. The convenience and accessibility offered by eBooks, coupled with the availability of a diverse range of titles, have made digital reading a popular choice among consumers in the United Kingdom.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Demographics
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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