Cloud Gaming - United Kingdom

  • United Kingdom
  • Revenue in the Cloud Gaming market market in the United Kingdom is forecasted to achieve US$305.60m by 2024.
  • The anticipated annual growth rate (CAGR 2024-2029) is 27.66%, leading to a projected market volume of US$1,036.00m by 2029.
  • It is expected that the number of users in the Cloud Gaming market market in the United Kingdom will reach 13.6m users by 2029.
  • User penetration is forecasted to be 15.8% in 2024 and is projected to increase to 19.7% by 2029.
  • The average revenue per user (ARPU) is expected to be US$28.44.
  • In a global context, the in the United States is expected to generate the most revenue (US$1,938.00m in 2024).
  • United Kingdom's media market is experiencing a surge in cloud gaming platforms, revolutionizing how consumers access and interact with digital entertainment content.

Key regions: China, Japan, Germany, France, United Kingdom

Region comparison

Analyst Opinion

The Cloud Gaming market in United Kingdom is experiencing significant growth and development due to various factors. Customer preferences for convenience, flexibility, and cost-effectiveness are driving the adoption of cloud gaming services. Additionally, the increasing availability of high-speed internet and advancements in technology are further fueling the growth of the market.

Customer preferences:
Customers in the United Kingdom are increasingly opting for cloud gaming services due to the convenience and flexibility they offer. Cloud gaming allows users to access and play games on various devices without the need for expensive gaming hardware. This appeals to a wide range of customers, including casual gamers and those who do not want to invest in gaming consoles or PCs. Furthermore, cloud gaming services often offer subscription-based models, allowing customers to access a large library of games at a fixed monthly cost. This cost-effectiveness is another attractive feature for customers, as it eliminates the need to purchase individual games or consoles.

Trends in the market:
One of the key trends in the cloud gaming market in the United Kingdom is the increasing number of partnerships and collaborations between cloud gaming providers and telecommunications companies. These partnerships aim to leverage the existing infrastructure and customer base of telecom companies to expand the reach of cloud gaming services. By bundling cloud gaming subscriptions with internet or mobile plans, providers can attract a larger customer base and increase adoption rates. Another trend is the growing focus on improving the quality and performance of cloud gaming services. Cloud gaming providers are investing in technologies such as edge computing and 5G networks to reduce latency and improve the overall gaming experience. This is particularly important in the United Kingdom, where customers have high expectations for seamless and lag-free gameplay.

Local special circumstances:
The United Kingdom has a strong gaming culture and a large population of gamers. The country is home to many renowned game development studios and has a thriving esports scene. This creates a favorable environment for the growth of the cloud gaming market, as there is already a significant demand for gaming-related services. Furthermore, the United Kingdom has a well-developed internet infrastructure, with high-speed broadband widely available. This infrastructure supports the seamless streaming of games, which is essential for cloud gaming services. The widespread availability of high-speed internet contributes to the growing adoption of cloud gaming in the country.

Underlying macroeconomic factors:
The United Kingdom has a strong economy and a high level of disposable income, which enables consumers to spend on entertainment and leisure activities. The gaming industry, including cloud gaming, benefits from this disposable income as consumers are willing to invest in gaming experiences. Additionally, advancements in technology and the increasing affordability of smartphones and other gaming devices have made gaming more accessible to a wider audience. This has contributed to the growth of the cloud gaming market in the United Kingdom, as more people are able to participate in gaming activities. In conclusion, the Cloud Gaming market in the United Kingdom is experiencing growth and development due to customer preferences for convenience and cost-effectiveness, as well as advancements in technology and the availability of high-speed internet. Partnerships with telecommunications companies and a strong gaming culture further contribute to the growth of the market. The underlying macroeconomic factors, such as a strong economy and high disposable income, also play a significant role in driving the adoption of cloud gaming services in the country.


Data coverage:

Figures are based on subscription spending, consumer spending, investment, and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration and cloud revenues. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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