The Free ad-supported streaming TV (FAST) market in Germany has been experiencing significant growth in recent years.
Customer preferences: German consumers have shown a strong preference for free ad-supported streaming TV services. This can be attributed to several factors. Firstly, the cost-conscious nature of German consumers makes them more inclined to choose free streaming options over paid subscriptions. Additionally, the wide availability of high-speed internet and the increasing popularity of smart TVs and streaming devices have made it easier for consumers to access and enjoy free streaming content.
Trends in the market: One of the key trends in the FAST market in Germany is the increasing number of streaming platforms offering free ad-supported content. Major players in the industry, both local and international, have recognized the potential of the German market and have launched their own free streaming services to cater to the growing demand. This has led to a wider variety of content choices for consumers and increased competition among streaming platforms. Another trend in the FAST market in Germany is the growing popularity of localized and niche content. German consumers have shown a preference for content that is relevant to their culture and interests. As a result, streaming platforms are investing in the production and acquisition of German-language content, as well as content that caters to specific genres and interests. This trend has further fueled the growth of the FAST market in Germany.
Local special circumstances: Germany has a strong public broadcasting tradition, with public broadcasters offering a wide range of free content to viewers. This has influenced the preferences of German consumers and has contributed to the popularity of free ad-supported streaming TV services. Additionally, the German regulatory environment has been supportive of the free streaming market, allowing for the growth and development of new platforms.
Underlying macroeconomic factors: The strong economy and high disposable income levels in Germany have also contributed to the growth of the FAST market. Consumers have more financial resources to invest in high-speed internet connections and streaming devices, making it easier for them to access free streaming content. Furthermore, the increasing adoption of digital advertising by brands and advertisers has created a lucrative revenue stream for streaming platforms, allowing them to offer free content to consumers. In conclusion, the FAST market in Germany is experiencing significant growth due to customer preferences for free streaming options, the increasing number of platforms offering free ad-supported content, the popularity of localized and niche content, the strong public broadcasting tradition, the supportive regulatory environment, and the underlying macroeconomic factors such as the strong economy and high disposable income levels.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats from services that offer free content supported with advertisements.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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