The Free ad-supported streaming TV (FAST) market in United States has experienced significant growth in recent years, driven by changing customer preferences and the increasing availability of content.
Customer preferences: Customers in the United States are increasingly looking for convenient and cost-effective ways to access a wide range of entertainment options. The popularity of streaming services has grown rapidly, as consumers seek on-demand access to their favorite TV shows and movies. With the rise of cord-cutting and cord-shaving, many viewers are opting for streaming platforms that offer free, ad-supported content. This allows them to enjoy a variety of programming without the need for a traditional cable or satellite subscription.
Trends in the market: One of the key trends in the FAST market in the United States is the emergence of new streaming platforms that offer a diverse range of content. These platforms often partner with major media companies to provide access to popular TV shows, movies, and live sports events. This has led to increased competition in the market, as platforms vie for viewers' attention and advertising revenue. Another trend is the integration of FAST services into smart TVs and streaming devices. This makes it even easier for consumers to access free, ad-supported content directly from their televisions, without the need for additional hardware or subscriptions. As a result, more viewers are turning to these platforms as a convenient and cost-effective way to watch their favorite shows and movies.
Local special circumstances: The United States has a highly developed media and entertainment industry, which has played a significant role in the growth of the FAST market. Major media companies and content creators have recognized the potential of ad-supported streaming platforms and have invested in their own services. This has led to a wide range of content being available on these platforms, including both original programming and licensed content.
Underlying macroeconomic factors: The growth of the FAST market in the United States is also influenced by underlying macroeconomic factors. The increasing availability of high-speed internet connections and the widespread adoption of smartphones and other connected devices have made it easier for consumers to access streaming services. Additionally, the affordability of these services compared to traditional cable or satellite subscriptions has made them an attractive option for cost-conscious consumers. In summary, the Free ad-supported streaming TV (FAST) market in the United States is experiencing significant growth due to changing customer preferences and the increasing availability of content. As viewers seek convenient and cost-effective ways to access a wide range of entertainment options, streaming platforms that offer free, ad-supported content have become increasingly popular. The integration of FAST services into smart TVs and streaming devices has further fueled this growth. The United States' highly developed media and entertainment industry, as well as underlying macroeconomic factors such as internet connectivity and affordability, have also contributed to the expansion of the FAST market in the country.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats from services that offer free content supported with advertisements.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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