Vodka is as a distilled alcoholic beverage that is based on grains and/or potatoes. Typically, vodka has an alcohol content of at least 40% alcohol by volume (ABV).
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (per liter), as well as sales channels. Additionally, it covers sales (at-home sales, out-of-home sales, and eCommerce sales) to private end customers (B2C).
The at-home market encompasses sales via supermarkets, hypermarkets, convenience stores, and similar channels.
The out-of-home market encompasses sales to hotels, restaurants, catering companies, cafés, bars, and similar hospitality service establishments.
The eCommerce share includes the sale of physical goods via digital channels. Online sales are also displayed in the eCommerce Alcoholic Drinks subsegment of Digital Market Insights. However, online sales that are attributable to the out-of-home consumption of alcoholic beverages are not included.
Different prices are considered for at-home and out-of-home consumption. The price per unit refers to liters as a base unit, and the average price is a combination of the at-home and out-of-home prices, which includes all sales and consumption taxes. Per capita figures refer to the whole population. Key players include Diageo (Smirnoff), Pernod Ricard (Absolut), and Henkell Freixenet (Wodka Gorbatschow). For more information on the displayed data, use the info button right next to the boxes.
The data encompasses B2C enterprises. Figures are based on total consumer spending on alcoholic beverages, which comprises all private household spending on alcoholic beverages including at-home, out-of-home, as well as online and offline spendings.
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.