Microwave Ovens - Worldwide

Definition: A microwave oven is an electric oven that heats and cooks food by exposing it to electromagnetic radiation in the microwave frequency range. Microwave ovens can be categorized by installation method into freestanding and built-in models. Of the two, built-in microwaves generally provide more power and have additional ventilation. Moreover, microwave oven prices vary according to the features of a given device, ranging from microwave-only appliances (also known as solo microwaves) to combination ovens with grill, steam, and convection functions. Convection ovens without microwave functions, built-in combination ovens with grill, steam, and convection functions, as well as microwave oven accessories, such as microwave cookware and spare parts, are not included in this segment.

Additional information: The market comprises key performance indicators such as revenues, volume, price per unit, average revenue and volume per household, and sales channels.

Note that the volume sales only refer to B2C (business to consumer) sales, via both the offline and the online channel. The average revenue and volume per household are determined by dividing the revenues and volume by the number of households, where a household refers to a house and its occupants, regarded as a unit. Finally, price per unit refers to the cost of a single unit of the product.

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