The Online Dating market is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two noticeable examples are Tinder and Zoosk. In contrast to matchmaking services, online dating focuses on casual contacting and easy flirting among its members. The users normally carry out the search on their own. In doing so, they can apply search filters with regard to criteria such as age, location and other attributes.
Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Apps and portals to flirt, chat or fall in love
Apps and portals that create matches based on users location (e.g. Tinder)
Apps and portals that create matches based on simple demographic criteria (e.g. Badoo)
Niche dating, such as portals or apps for vegetarians
Casual Dating for the search for non-committal sex
The Online Dating market in Poland has seen significant growth in recent years, driven by changing customer preferences and trends in the market.
Customer preferences: Polish consumers are increasingly turning to online dating platforms to meet potential partners, as they offer a convenient and efficient way to connect with others. The younger generation, in particular, is embracing online dating as a way to meet new people and expand their social circles. Additionally, the COVID-19 pandemic has accelerated the adoption of online dating platforms, as people seek alternative ways to meet and connect with others while adhering to social distancing measures.
Trends in the market: One of the key trends in the online dating market in Poland is the rise of niche dating platforms. These platforms cater to specific demographics or interests, such as religious or ethnic communities, professionals, or individuals with specific hobbies or interests. This trend reflects the growing demand for more targeted and specialized dating experiences, as consumers look for platforms that better align with their values and interests. Another trend in the market is the increasing popularity of mobile dating apps. With the widespread use of smartphones and the convenience they offer, more and more people are using mobile apps to access online dating services. These apps provide users with a seamless and user-friendly experience, allowing them to browse profiles, chat with potential matches, and arrange dates on the go.
Local special circumstances: Poland has a relatively young population, with a large proportion of millennials and Generation Z. These younger generations are more open to using online dating platforms and are driving the growth of the market. Additionally, Poland has a high internet penetration rate, with a large number of people having access to the internet and smartphones. This makes it easier for individuals to access online dating platforms and increases the potential user base.
Underlying macroeconomic factors: Poland has experienced steady economic growth in recent years, which has contributed to the increasing popularity of online dating platforms. As people become more financially stable, they are more likely to invest in their personal lives and seek out relationships. Online dating platforms offer a convenient and efficient way to meet potential partners, making them an attractive option for individuals looking for love or companionship. In conclusion, the Online Dating market in Poland is experiencing significant growth, driven by changing customer preferences, such as the increasing use of mobile dating apps and the rise of niche dating platforms. The young population and high internet penetration rate in Poland also contribute to the growth of the market. As the economy continues to grow, more people are likely to turn to online dating platforms to find love and companionship.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.