Online University Education - Poland

  • Poland
  • Revenue in the Online University Education market is projected to reach US$70.06m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.38%, resulting in a projected market volume of US$100.30m by 2028.
  • In the Online University Education market, the number of users is expected to amount to 369.9k users by 2028.
  • User penetration will be 0.7% in 2024 and is expected to hit 1.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$269.90.
  • In global comparison, most revenue will be generated in the United States (US$82.30bn in 2024).
  • With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

Region comparison

Analyst Opinion

The Online University Education market in Poland is experiencing significant growth and development.

Customer preferences:
One of the main reasons for the growth of the Online University Education market in Poland is the increasing demand for flexible and accessible education. Many individuals are seeking higher education to enhance their skills and career prospects, but traditional on-campus programs may not be feasible due to various reasons such as work commitments, geographical constraints, or personal obligations. Online university education provides a convenient and flexible option for individuals to pursue higher education at their own pace and from any location.

Trends in the market:
The Online University Education market in Poland is witnessing several trends. Firstly, there is a growing number of online universities and educational platforms offering a wide range of courses and programs. These institutions are leveraging technology to deliver high-quality education through interactive online platforms, virtual classrooms, and multimedia resources. This trend is driven by the increasing accessibility of the internet and advancements in e-learning technology. Secondly, there is a shift towards specialized and niche online courses. Many individuals are looking for specific skills and knowledge to meet the demands of the job market. Online universities are catering to this demand by offering specialized courses in areas such as data science, digital marketing, artificial intelligence, and entrepreneurship. These courses are designed to provide practical and industry-relevant skills that can enhance employability.

Local special circumstances:
Poland has a strong education system and a high literacy rate. However, there are certain local circumstances that contribute to the growth of the Online University Education market. Firstly, Poland has a large population of working professionals who are looking to upgrade their skills or change careers. Online university education provides them with the flexibility to pursue higher education without leaving their jobs. Secondly, Poland has a significant number of remote and rural areas where access to traditional educational institutions is limited. Online university education bridges this gap by providing access to quality education to individuals in these areas.

Underlying macroeconomic factors:
The growth of the Online University Education market in Poland is also influenced by macroeconomic factors. The country has a strong economy and a growing middle class, which has increased the demand for higher education. Additionally, Poland is experiencing a demographic shift with a large population of young adults entering the workforce. These individuals are seeking higher education to improve their job prospects and increase their earning potential. The online university education market provides them with a convenient and affordable option to pursue their educational goals. In conclusion, the Online University Education market in Poland is growing due to the increasing demand for flexible and accessible education, the availability of specialized courses, local circumstances, and underlying macroeconomic factors. This market is expected to continue to expand as more individuals recognize the benefits of online education and the importance of continuous learning in a rapidly changing job market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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