Dating Services - Poland

  • Poland
  • Revenue in the Dating Services market is projected to reach US$44.63m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.74%, resulting in a projected market volume of US$47.82m by 2028.
  • The Matchmaking market has a projected market volume of US$22.52m in 2024.
  • In global comparison, most revenue will be generated in the United States (US$2,547.00m in 2024).
  • The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$10.74 in 2024.
  • In the Dating Services market, the number of users is expected to amount to 4.7m users by 2028.
  • User penetration in the Dating Services market will be at 11.1% in 2024.

Key regions: Europe, India, Brazil, Asia, Germany

Region comparison

Analyst Opinion

The Dating Services market in Poland is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences:
Polish customers are increasingly turning to online dating services to find potential partners. The convenience and accessibility of these platforms have made them popular among busy individuals who may not have the time or opportunity to meet new people in traditional ways. Additionally, the younger generation is more open to the idea of online dating, further driving the demand for dating services in Poland.

Trends in the market:
One of the key trends in the Polish dating services market is the rise of mobile dating apps. With the widespread use of smartphones and the increasing popularity of social media, mobile dating apps have become a preferred method for meeting potential partners. These apps offer features such as location-based matching, instant messaging, and swipe-based matching, which appeal to the tech-savvy Polish population. Another trend in the market is the growing popularity of niche dating services. Polish customers are seeking dating platforms that cater to their specific interests, hobbies, or religious beliefs. Niche dating services provide a more targeted approach to matchmaking, allowing individuals to find like-minded partners who share their values and interests.

Local special circumstances:
Poland has a relatively high divorce rate, which has contributed to the growing demand for dating services. Many individuals who have gone through a divorce or a long-term relationship breakdown are looking for new partners and are turning to dating services to find love again. Additionally, the Polish population is aging, with a significant number of single individuals over the age of 50 seeking companionship and romance.

Underlying macroeconomic factors:
The improving economic conditions in Poland have also had a positive impact on the dating services market. As disposable incomes rise, individuals are more willing to spend money on dating services to enhance their chances of finding a compatible partner. Moreover, the increasing urbanization and changing social dynamics in Poland have led to a shift in traditional dating patterns, with more people opting for online dating as a means to meet potential partners. In conclusion, the Dating Services market in Poland is witnessing significant growth due to changing customer preferences, emerging trends, and local special circumstances. The rise of online dating platforms, particularly mobile dating apps, has made it easier for Polish individuals to connect with potential partners. Niche dating services are also gaining popularity, catering to specific interests and beliefs. The high divorce rate and aging population in Poland have further fueled the demand for dating services. Additionally, the improving economic conditions and changing social dynamics have contributed to the growth of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


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  • Demographics
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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