Online Sports Betting - Worldwide

  • Worldwide
  • Revenue in the Online Sports Betting market is projected to reach US$49.96bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.68%, resulting in a projected market volume of US$67.17bn by 2028.
  • In the Online Sports Betting market, the number of users is expected to amount to 181.9m users by 2028.
  • User penetration will be 1.9% in 2024 and is expected to hit 2.3% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$0.35k.
  • In global comparison, most revenue will be generated in Australia (US$9,757.00m in 2024).
  • With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

Region comparison

Analyst Opinion

The Online Sports Betting market is experiencing significant growth worldwide, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences for online sports betting have been shifting due to several factors. Firstly, the convenience and accessibility of online platforms have made it easier for customers to place bets on their favorite sports events from the comfort of their own homes. This has led to an increase in the number of people participating in online sports betting activities. Additionally, the availability of a wide range of sports events and betting options has attracted customers who are looking for variety and excitement. Furthermore, the integration of advanced technologies, such as live streaming and in-play betting, has enhanced the overall betting experience for customers, making it more interactive and engaging. Trends in the market are also contributing to the development of the online sports betting industry. One notable trend is the increasing adoption of mobile devices for online betting. With the proliferation of smartphones and tablets, customers can now place bets anytime and anywhere, leading to a surge in mobile betting activities. This trend is expected to continue as mobile technology continues to advance and more customers embrace the convenience of mobile betting. Another trend is the rise of eSports betting, which involves wagering on competitive video gaming events. As eSports gain popularity worldwide, the demand for eSports betting is also growing, attracting a new segment of customers who are passionate about gaming. Local special circumstances in different countries and regions also play a role in shaping the online sports betting market. In some countries, the legalization and regulation of online sports betting have created a favorable environment for operators and customers alike. This has led to increased competition among operators, resulting in improved services and offerings for customers. On the other hand, in countries where online sports betting is restricted or prohibited, customers may turn to illegal or unregulated platforms, posing challenges for both the industry and the authorities. Underlying macroeconomic factors also influence the development of the online sports betting market. Economic growth, disposable income levels, and consumer confidence are key drivers of customer spending on leisure activities, including online sports betting. In countries with a strong economy and high disposable income, customers are more likely to engage in online sports betting as a form of entertainment. Additionally, the increasing digitization of economies and the growing acceptance of online transactions have facilitated the growth of the online sports betting industry. Overall, the online sports betting market is experiencing significant growth worldwide due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and customer demands evolve, the market is expected to further expand in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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