Enterprise Software - Australia

  • Australia
  • Revenue in the Enterprise Software market is projected to reach US$4.98bn in 2024.
  • Customer Relationship Management Software dominates the market with a projected market volume of US$1.50bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.76%, resulting in a market volume of US$6.23bn by 2028.
  • The average Spend per Employee in the Enterprise Software market is projected to reach US$357.40 in 2024.
  • In global comparison, most revenue will be generated in the United States (US$147.60bn in 2024).

Key regions: Germany, United States, Canada, Netherlands, France

Region comparison

Analyst Opinion

The Enterprise Software market in Australia has been experiencing significant growth in recent years, driven by a number of factors.

Customer preferences:
Australian businesses have been increasingly adopting enterprise software solutions to streamline their operations and improve efficiency. The demand for cloud-based software has been on the rise, as businesses seek flexible and scalable solutions that can be accessed from anywhere. Additionally, there has been a growing demand for software that can integrate with other systems and provide real-time data insights.

Trends in the market:
One of the major trends in the Enterprise Software market in Australia has been the adoption of artificial intelligence (AI) and machine learning (ML) technologies. These technologies are being used to automate processes and provide insights that can help businesses make data-driven decisions. Another trend has been the rise of software-as-a-service (SaaS) models, which allow businesses to access software on a subscription basis, rather than having to invest in expensive on-premise solutions.

Local special circumstances:
Australia is a unique market, with a relatively small population spread across a vast geographic area. This has led to a focus on cloud-based solutions that can be accessed from anywhere, rather than on-premise solutions that require physical infrastructure. Additionally, there has been a growing focus on cybersecurity, as businesses seek to protect their data from cyber threats.

Underlying macroeconomic factors:
The growth of the Enterprise Software market in Australia can be attributed to a number of underlying macroeconomic factors. Australia has a highly developed economy, with a strong focus on innovation and technology. Additionally, the country has a highly skilled workforce, with a large number of professionals in the technology sector. Finally, the Australian government has been supportive of the technology industry, providing funding and incentives for businesses to invest in innovation and research.


Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.


We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.


  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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