Software - Australia

  • Australia
  • Revenue in the Software market is projected to reach US$11.89bn in 2024.
  • Enterprise Software dominates the market with a projected market volume of US$4.98bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.35%, resulting in a market volume of US$14.10bn by 2028.
  • In global comparison, most revenue will be generated in the United States (US$353.50bn in 2024).

Key regions: United States, Canada, Germany, China, Japan

Region comparison

Analyst Opinion

The software market in Australia has been experiencing steady growth in recent years.

Customer preferences:
Australian customers have shown a preference for software products that are user-friendly, efficient, and provide a high level of security. This has led to an increase in demand for cloud-based software solutions that can be accessed from anywhere and on any device. Additionally, there has been a shift towards software that can be customized to meet individual business needs.

Trends in the market:
One of the key trends in the Australian software market is the rise of artificial intelligence (AI) and machine learning (ML) technologies. Many businesses are adopting these technologies to improve their operations and gain a competitive edge. Another trend is the increasing use of software in the healthcare sector, with a focus on telehealth and remote patient monitoring.

Local special circumstances:
Australia has a relatively small population compared to other developed countries, which has led to a highly concentrated software market. This has created opportunities for niche software providers to cater to specific industries and customer segments. Additionally, the country's geographic isolation has resulted in a greater reliance on technology for communication and collaboration, further driving demand for software solutions.

Underlying macroeconomic factors:
Australia's strong economy and stable political environment have contributed to the growth of the software market. The country has a highly skilled workforce and a favorable business environment, which has attracted many software companies to establish a presence in the country. The government has also been supportive of the industry, providing funding and incentives for research and development. However, the COVID-19 pandemic has had a significant impact on the market, with many businesses accelerating their digital transformation efforts and increasing their reliance on software solutions.


Data coverage:

The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.


  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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