Market Insights Technology Software Enterprise Software

Customer Relationship Management Software - Australia

Australia

Revenue in the Customer Relationship Management Software market is projected to reach US$1.50bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.92%, resulting in a market volume of US$2.19bn by 2028.
The average Spend per Employee in the Customer Relationship Management Software market is projected to reach US$107.80 in 2024.
In global comparison, most revenue will be generated in the United States (US$44,730.00m in 2024).

Key regions: Canada, United States, France, Netherlands, Germany

Market

Region

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Currency

Analyst Opinion

The Customer Relationship Management Software market in Australia has been experiencing steady growth in recent years.

Customer preferences: Australian businesses have been adopting CRM software to manage customer data and improve customer experience. The demand for cloud-based CRM solutions has been increasing as it offers flexibility and scalability. Businesses are also looking for CRM solutions that integrate with other business applications such as marketing automation and sales tools. Additionally, the need for mobile-friendly CRM solutions has been on the rise as more employees work remotely.

Trends in the market: One trend that has been observed in the Australian CRM market is the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies. These technologies are being used to automate mundane tasks and provide insights into customer behavior. Another trend is the rise of social media CRM, where businesses are using social media platforms to engage with customers and provide personalized experiences. Additionally, there has been a shift towards subscription-based pricing models, allowing businesses to pay for what they use, rather than investing in expensive on-premise solutions.

Local special circumstances: The Australian market is unique due to its geographic location and relatively small population. This has led to a high concentration of small and medium-sized businesses, which have distinct CRM needs compared to larger enterprises. Additionally, the Australian market is highly regulated, which has led to increased demand for CRM solutions that comply with data privacy laws.

Underlying macroeconomic factors: The Australian economy has been growing steadily, which has led to increased business investment in technology solutions. Additionally, the government has been promoting digital transformation initiatives, which has led to increased adoption of CRM solutions. However, the market is also highly competitive, with both local and international vendors vying for market share. This has led to price competition and increased innovation in the market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.